In the 21st century, success has unexpected driving forces. Businesses are requesting nonconformist and unique thinkers. The essence and DNA of a thriving business need to be continually reenergized and strengthened. The usual way of doing things is not acceptable. An artistic approach is needed, one which is sustained by four new driving forces.

Most megatrends encourage companies and organizations to be authentic and essential. The future requires an understanding of the past. It is not enough to dominate numbers, data and facts.

This classical business management approach remains important though requires an equivalent contribution. Therefore, the logic of business models and processes is ignited by intuition, whereby emotions should be just as important as facts. Management techniques will no longer exist for its own sake, but be associated with empathy. The powerful tools of the new age will be art, creativity, energy and communication.

The goal of the new management paradigm is to give a dynamic dimension to its global market presence. This will be accomplished with myths and symbols, stories, artefacts, and art.

Several prominent businesses successfully use this approach. Further information here.