These four elements of the K-Faktor- the true drivers of success- serve as decisive aspects for a successful productive/social organization such as a corporation, hospital or a public agency. The K-Faktor empowers the essential- emotional business leader.
Next to work and capital, the above-mentioned 4K- success drivers are to be regarded as the third economic factor.
For example, companies should consider approaching creative artists. The possibilities of a win-win relationship are incredible. The income potential and the ability to learn are improved through spontaneity and interactive human energy. At the same time, the competitive advantages become more manifest. This results in positive “corporate dynamics,” with the company moving forward.
The 4K success drivers are considered terms on their own. Tangibly dealing with something leads to understanding, which can then be recognized by a keyword. One cannot lose sight of this regarding the four engines of success.
Art:
The visual arts are the primary driver of success.
Most profound is how art portrays the K-Faktor as the creative as well as the skillful explanation of the content by various means of expression. Art fulfills the sought for “advantage”, transcending the “everyday” and our basic needs, illuminating our human existence.
Companies which are not confined to the numbers, the utilitarian and the materialistic, utilize art as a “benefit” in the marketplace. Their corporate identity empower a “more” and therefore a stronger message. This sustains interaction between economics and culture. The art so understood becomes the idea transporter, ambassador and identity icon.
Creativity:
Executives and employees can only succeed in partnership by transforming ideas and natural resources into fulfilling the corporate strategy. In this sense, mankind is a creator and innovator who understands how to change various basic materials into something useful and satisfying. Companies are obliged to constantly generate innovative ideas to maintain a competitive advantage without harming nature. Companies cannot move forward without associating innovative ideas with the second success factor. Extremely useful are “transformative facilities” where “creation” and sustainable “innovation” co-exist. Creativity is in this sense the uniqueness of an enterprise.
Energy:
To move something, there must be a “push.” The impact of energy (the third K-Faktor success driver) makes work possible. This not only applies to the basic questions regarding the physical world but also to what is communicated. Emotional energy is essential.
Setting goals and achieving them requires an inner impulse and energy to overcome existing mental inertia, allowing creativity to blossom.
Communication:
Language distinguishes human beings. Without this he would not have survived the vagaries of nature. Everyone who communicates and everyone who receives information is forever changed. In our world of thoughts, communication is always a trigger for ideas and emotions. Within a company, transmittal of messages remains vital to survival. The fourth driver of success provides the company a firm foundation with a specific, intended and recognizable value.
When communicating information, companies must consider the various linguistic skills of the audience.
In combination, these four K elements support each other.
Illustration: the 4K-drivers of success
Art and creativity link the innovative entrepreneurial potential and should enable reflection and discourse. They can serve as stimulants, so that employees generate innovative contributions and the company achieves better performance. The goal is to have creativity and art make a company more competitive.
Communication and energy -the lower half of the illustration- form the foundation for every persuasion.
This can classically occur with many facts, numbers and “boring” text or with a fresh emotional, communicative approach which utilizes symbols and when possible mystical icons. Employees will be energized when employers practice these beliefs, the communicated content is coherent and when there is a high level of congruence of values and attitudes.
The 4K-drivers of success are integral to the dual business leadership in applying the required extension of the management style using essential-emotional aspects - the art of leadership in the 21st century. The goal is for the company to implement the creative potential of the 4K-success drivers.
Companies can then exploit untapped resources to attain the essential-emotional management orientation, and compete more successfully.
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