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Financial-Analytical versus Essential-Emotional 

Dual Business Leadership

The time is ripe for a new management style, implementing the dual management principle in which the two complementary leadership concepts are harmoniously fused. Essential management becomes more important than cost cutting and financial focus.

Companies need uniqueness and purpose. Only then can a firm (in this competitive world) conquer a niche and gain profit as well as social recognition.

 A company’s uniqueness needs constantly to be redefined. Management must primarily focus on understanding what is important and sustaining true value.

The worldwide limitation of resources requires every company to maximize their optimal utilization.

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