The written documentation of an art strategy- like any other strategy- is paramount. The broad participation of the managers is especially important in the early development of a strategic plan. A variety of ideas is generated, with the results reviewed by as many coworkers as possible from various levels of hierarchy.

The content of the art strategy can be carried out following the 5 stages of the TIKUF-Method.

Structuring an art strategy:

1. Transparency (always with a focus on art)

- Megatrends with business relevance
- Customer expectations
- Competition
- Business strengths and weaknesses