2. Igniting Ideas

- Vision of art in the business (one sentence)
- Core strategy of art in the business (in 50 words)

3. Plan/ concept (Konzept in German)

- Desired competence level of art
- Applications relevant to the business
- Artistic strategies to the chosen applications
- Milestones to every application
- Possible partnership – working with experts
- Organizational responsibility for art 

- Basic communication content (newsletters)
- Communication media (mix)
- Cost and value of the art work