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The 4 Steps implementing Art

Art Strategy

Level 2: Corporate collection

Over the years, corporations and family owned companies have assembled important collections, which can compete with the most prestigious museums. Companies such as ADAC, Allianz, Bayer, Daimler, Deutsche Telekom, e.on, Faber-Castell, Helvetia, Hilti, Munich Re, Ricola, Ringier, Osram, Roland Berger, SAP, many savings banks, the Würth-Group and Villeroy & Boch.

Level 3: Developing the corporate culture

Select companies target art to support the creation of a company specific corporate culture. Most importantly, the formulation of a strategically designed “business climate” requires the conscious use of art.