Companies should systematically use enthusiastic, inspiring symbols as mobilization aids to implement strategic goals.

Man-made objects, especially art, can assist in anchoring a new business paradigm with all employees, and improve the mood and visionary energy (“high performance culture”).

“Reduce to essence”
Less is more. In many companies, a consistent strategy has paid off in their marketplace. It is a fact that the product variety determines the fixed costs. Only a professional review of the corporate dynamics can result in simplification and therefore a strengthening of the company, focusing on the core archetypes.